Case Study
Holy Family Memorial Medical Center
Harbor Town Campus
Manitowoc, Wisconsin

Holy Family Memorial Hospital in Manitowoc, WI, tapped Alter+Cares know-how when it wanted to make outpatient services more accessible within its close-knit community of approximately 33,000 people. Alter+Cares solution was to create Harbor Town, an 86,000 SF consumer-focused campus anchored by a wellness center and a constellation of affiliated healthcare providers.

In just two years, the wellness center has succeeded as a preferred destination for members who use the facility as often as three or four times a week resulting in hundreds of visits every day. This high-traffic visibility creates the perfect opportunity to cross-market the clinical, medical and wellness services housed at Harbor Town.

Located in one of Manitowocs high-growth sections, Harbor Town has a 45,500 SF wing that houses a walk-in clinic and complementary healthcare services. These include an orthopedic practice, a diagnostics lab, a physical-therapy and occupational-medicine facility, and related clinical services.

If the numbers are a measure of Harbor Towns success, the evidence is clear that the facility is a valuable community asset. Just two years after opening its doors, Harbor Towns wellness center already has 1,313 members. Harbor Towns total gross revenues have grown substantially: the $10,300,000 in revenues reported during the first year of operation soared to $27,800,000 during the second year. Similarly, Harbor Towns service providers have experienced significant growth in patient visits some practices by as much as 50 percent or even more -- in just one year.